1. 12 Startups in 12 Months 2013
The challenge that started everything: launch one startup a month for a year, in public, and see what sticks
What happened: Two of the twelve became Nomad List and Remote OK
Pieter Levels
One Dutch guy, a laptop, and zero employees.
15 projects, 2013 to today
Pieter, known everywhere as levelsio, is the patron saint of shipping. In 2013 he challenged himself to launch 12 startups in 12 months. He has been going ever since: 70 plus products, built solo with plain tools, in the open, from coffee shops around the world. These are the famous ones.
2. Go Fucking Do It 2014
Set a goal, put money down, and if you fail, you pay. Accountability with teeth
What happened: Still running
3. Tubelytics 2014
YouTube analytics for creators, one of the original twelve startups
What happened: An early experiment, shut down
4. Nomad List 2014
The best cities in the world for digital nomads, ranked by cost, internet, weather and safety. It began as a crowdsourced spreadsheet that went viral
What happened: Still running, now also at nomads.com
5. Remote OK 2015
The remote jobs board that grew out of the Nomad List audience, and became one of the biggest job boards on the internet
What happened: Still running
6. Hoodmaps 2017
Crowdsourced maps of neighborhoods: where the hipsters, tourists, rich, students and normies actually live, painted by the crowd
What happened: Still running
7. MAKE, the book 2018
His indie maker handbook: everything he learned shipping products alone, written for the next person
What happened: Still selling
8. This House Does Not Exist 2022
AI generated houses that look completely real. One of his first experiments when image AI arrived
What happened: Went viral
9. Avatar AI 2022
Upload selfies, get AI avatars of yourself in any style
What happened: Exploded on launch, a reported $150,000 in its first week, then the VC-backed clones arrived and it faded
10. Interior AI 2022
Take a photo of a room, get it redesigned by AI in seconds
What happened: Still running, a steady earner
11. Photo AI 2023
Train an AI model on your face and generate professional photos of yourself, no photographer, no studio
What happened: His biggest earner, publicly reported at over $100,000 a month
12. Applicant AI 2023
AI that helps screen job applicants, so small teams can hire without drowning in resumes
What happened: Launched from his levelsio.com project list
13. Rebase 2023
Help for digital nomads and founders who want to legally move countries, visas and immigration handled
What happened: Still running
14. Levelsio.com Always
His home base: the projects, the public revenue numbers, the blog, the whole build-in-public record since 2013
What happened: Still running, and still just one person
15. Fly Pieter 2025
A flight simulator game he built with AI, live on stream, having never built a game before
What happened: Reported to reach $1,000,000 ARR in 17 days
A fan-made tribute. Project lists come from their own public pages, checked October 2026.