Starvard University · Resumes and LinkedIn 101
Get past the filter and into the interview. Your resume has one job: get you the conversation. Your LinkedIn has one job: make recruiters find you.
The whole course in brief
The twelve lessons
Lesson 1
Your resume is not your life story. It is not a comprehensive record. It has exactly one job: get you the interview. Every line should serve that job. If a line does not make a hiring manager want to talk to you, cut it.
This reframes everything. You do not need to list every job, every skill, every certification. You need to present the strongest case for this specific role. A resume is marketing, not biography. Market yourself.
Lesson 2
One page. Unless you have a decade of relevant experience, one page. Recruiters spend seconds on the first pass, and a tight page forces you to keep only what matters. Density is a compliment.
Make it scannable: clear headings, bullet points, white space, one clean font. No photos, no graphics, no tables, no two columns (the robots choke on them). Boring format, exciting content. The design should disappear so the achievements stand out.
Lesson 3
"Responsible for customer support" tells the reader nothing. "Resolved 95% of tickets on first contact, team-high CSAT of 4.8" tells them everything. Duties describe the job; results describe you. Hiring managers buy results.
Rewrite every bullet as an achievement: what you did, and what happened because of it. Start with a strong verb: built, led, shipped, grew, cut, launched. If you cannot find a result for a bullet, the bullet probably does not belong.
Lesson 4
Numbers are the fastest credibility on a resume. "Increased sales" is a claim. "Increased sales 34% in one year" is evidence. Revenue, users, percentages, time saved, team size, budget: quantify everything you possibly can.
No numbers available? Estimate honestly and say so in the interview if asked. "Supported a team of 12," "processed 200+ orders weekly," "cut onboarding time roughly in half." Approximate numbers beat adjectives every time.
Lesson 5
Every application gets a tailored resume. Read the posting, circle the key skills and requirements, and make sure those exact words appear in your resume where they are true. This is not gaming the system; it is speaking their language.
Reorder your bullets to lead with what they care about most. If the posting leads with "data analysis," your data wins go first, even if you are prouder of something else. The resume is for the reader, not for you.
Lesson 6
Top of the page, three lines: who you are, what you are great at, and what you are looking for. "Operations manager with 6 years scaling support teams. Known for cutting costs without cutting quality. Seeking a senior ops role at a growing startup." Done.
Kill the objective statement ("Seeking a challenging position where I can utilize my skills..."). It says nothing and wastes the most valuable real estate on the page. The summary is your elevator pitch; make every word count.
Lesson 7
Most big companies filter resumes through software before a human ever sees them. The applicant tracking system scans for keywords, standard headings, and parseable format. Beat it with simplicity: standard headings (Experience, Education, Skills), no tables or text boxes, one column, common fonts.
Save and send as PDF unless they ask otherwise, and use the exact keywords from the posting. "Project management" in the posting means "project management" on your resume, not "project leadership." Match their vocabulary and the robot lets you through to the human.
Lesson 8
Your LinkedIn headline is the most-read line on your profile, and most people waste it on their job title. Use the 220 characters to pitch your value: "I help SaaS companies cut churn | Customer Success Leader | Speaker." Title plus value plus proof.
Include keywords recruiters search for: your role, your skills, your industry. Recruiters search LinkedIn like Google; if the words are not there, you do not exist. The headline is SEO for your career.
Lesson 9
The full profile checklist: a real photo (face, smiling, good light), a clean banner, an About section written in first person telling your story, experience with results not duties, skills endorsed by the work, and recommendations from people you have actually worked with.
Turn on "Open to Work" with the right settings: visible to recruiters only if you are employed and discreet, public if you are actively hunting. And keep it current. A stale profile with a three-year-old job title tells recruiters you do not pay attention.
Lesson 10
A perfect profile nobody sees is a tree falling in an empty forest. Post once a week: something you learned, a project you shipped, a take on your industry, a genuine question. Short, real, useful. You do not need to be an influencer; you need to be visible.
Comment thoughtfully on other people's posts too. Recruiters and hiring managers notice consistent, smart presence. The person who shows up in the feed gets remembered when the role opens. Visibility compounds.
Lesson 11
Applying online puts you in a pile of hundreds. The move that separates you: after applying, message the hiring manager or someone on the team. Short, specific, human: "I just applied for the backend role. I built something similar at X and would love to talk about Y."
Find them on LinkedIn, keep it to three sentences, and never ask "did you get my application?" You are not begging; you are introducing yourself like a professional. The application gets you in the pile. The message gets you seen.
Lesson 12
One: typos. A single typo can end you; proofread, then have a friend proofread. Two: lying. Background checks exist. Three: the objective statement. Four: "references available upon request." Five: a hotmail address from 2004. Six: listing every job since high school. Seven: walls of text with no bullets.
Run this checklist before every send. These mistakes are all unforced errors, and fixing them takes minutes. A clean, honest, tight resume stands out precisely because so many are sloppy, padded, or both.
Graduation
One sharp page of results, numbers everywhere, tailored to every posting, past the robot with clean format and their keywords, a LinkedIn headline that pitches your value, a profile that converts, weekly visibility, and a personal message after every application. That is the system. The resume opens the door; you walk through it in the interview.
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This course is part of Starvard University, striving for greatness.
