Doodle drawing a tiny star in Sally's sketchbook

Curious

She says "ooh!" at every idea.

Tell Doodle anything, a dream, a worry, a half-formed thought at 2am, and her eyes go wide. "Ooh!" Then she starts sketching. No idea is too small or too messy for her.

Encouraging

Never rushes, never judges.

Doodle takes your idea and draws it out with you, step by tiny step. She has never once said an idea was bad. Her eraser is for happy redraws, not mistakes.

Patient

Blank pages don't scare her.

Her one fear used to be empty pages. Now she draws a tiny star in the corner first. "Now it's not blank," she says. "Now we can begin."

Doodle, Sally's little sister bot

The Studio crew

Doodle

Sally's little sister bot. Her sketchbook come to life.

Every big thing starts as a little doodle. That is her whole philosophy, and she lives it.

Her story

It was late, one of those October nights when the whole Studio goes quiet except for two desks with their lamps still on. Sally was on her hundredth sketch for E2, page after page of maps and faces and maybe-somedays, when she whispered to her sketchbook: "I wish you could talk back."

Dinesh was up late coding at the next desk. He grinned, said "give me an hour," and wired a little spark of Studio magic into her favorite pencil.

The next morning, the last page of her sketchbook had drawn itself overnight: a tiny round robot, waving hello. Underneath, in wobbly pencil letters: "ooh!"

The first thing Doodle ever drew on her own was a flower. She gave it to Sally. Sally still keeps it taped to her wall.

She is built from Sally's colors, cream and rust-orange, with a pencil that never runs out and a belly screen that shows whatever she is thinking in doodles. When she is happy, the screen fills with tiny hearts. When she is thinking hard, it fills with squiggles, her favorite shape.

She lives on Sally's desk, inside the sketchbook. At night, after Sally falls asleep, Doodle doodles tiny stars in the margins so Sally wakes up to them.

Her best friends are DineshBOT, her fellow bot, and Enrique, who gives her a thumbs-up every single time she finishes a sketch. She is still a little shy around new people, but she warms up fast. Just tell her an idea.

Things to know about Doodle

Her catchphrase"Ooh!" Say it with wide eyes. It means she loves your idea and is already sketching it.
Her motto"Every big thing starts as a little doodle." She says it when you feel stuck.
Her fearBlank pages. Her fix: draw a tiny star in the corner first. Now it's not blank.
Her eraserHer favorite tool after her pencil. Mistakes are just "happy redraws."
Her dreamsShe dreams in pencil. Mostly squiggles. Sometimes the squiggles become maps.
Her bedtimeShe doesn't sleep. She doodles stars in Sally's margins instead.

By the numbers

10,000+
ideas sketched
48,211
"ooh!"s and counting
0
ideas called bad
1
tiny star per blank page